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LL’s Joe Miller, VP of Technology Development, says in a video from the Virtual Worlds Conference: “There are big businesses who will come in and fail miserably.” Clearly, he’s talking about how traditional advertising methods just won’t float with residents. The businesses that thrive and get respect are those that offer users more than just billboards and t-shirts.

Check out the site for the rest of the video.

(Via the Eden Daily News)

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